Our aim is to identify potential means and actions to increase active transport and promote related business activities. By active transport, we mean most importantly walking and cycling, i.e. transport modes that involve physical activity. The results produce building blocks for sustainable urban mobility and related business opportunities, e.g. information on user profiles that are potentially ready to move into active transport, the future role of active transport in MaaS services and the potential of mobility management practices to support active transport ecosystems and to boost related local businesses.
We analyse trends in transport and mobility patterns in Finnish urban environments. Our main sources of information are the recent 2016, 2010–2011 and 2004–2005 national travel surveys. Second, we study the role, business potential and sustainability implications of active transport in the current and future Mobility as a Service (MaaS) supply using market analysis and interviews with MaaS service providers. Third, we compile an inventory of mobility management trends and practices, including upcoming innovations and international best practices. Finally, we perform a Delphi study to involve various stakeholders (citizens, service providers, infrastructure providers, authorities, etc.) to study their views on the future of active transport, new or changing user profiles and modal split
Anu Tuominen, Principal Scientist, VTT Technical Research Centre of Finland Ltd